The lifestyle and fashion industry are among the most dynamic ones, where change is a part of the game. Consequently, it is important to always be on your toes so that you are able to retain the customers for your brand. This is one reason why most big brands have diversified into online selling, investing e-commerce stores and mobile apps to reach the largest number of buyers out there. Mobile apps, in particular, make a practical investment because they have the power to attract and hold the potential buyers. As a result, fashion and lifestyle businesses can experience booming growth, thanks to the app-shoppers.
When it comes to lifestyle and fashion apps for Android, there are certain features they must have to give users a smooth and streamlined experience.
Attractive User Interface
Success in the fashion and lifestyle industry greatly depends upon the presentation of the products. For this reason, the user interface of your mobile app makes all the difference in customer engagement and conversion rates. Eye-catching themes, vibrant colors, and alluring designs can add life to the app. The images should be clear and bright, with zoom in feature for facilitating a closer look.
Hassle-Free Registration Process
Since fashion enthusiasts have a myriad of options online, it is hard to keep them engaged. A simple and hassle-free registration process ensures that the visitor would stay on and probably, leave after shopping a product from your app. When you avail the services of a mobile application development company, discuss the option of getting guest checkout too. This option enables buyers to shop without getting registered, which is a motivating factor for the ones who are discouraged by the tedious registration process.
Smooth Navigation
The interface should be simple and uncluttered, with products placed in relevant categories for easy browsing. It is vital to understand that the screen space of a mobile is limited and stuffing in the products would interfere with the navigation. Creating product categories and filters would be of help in searching the relevant products with minimum clicks. Pay attention to the loading speed as it goes a long way in keeping the potential shoppers on board till they complete the transaction.
Push Notifications
Whether you hire Android Developers in India or abroad, they would suggest push notifications as a must-have feature for a fashion and lifestyle app. These perform the function of communicating information related to product launches, offers, and deals directly to the app users. The feature is crucial in this industry, where seasonal offers and product launches are a part and parcel of routine business. Also, push notifications build a direct relationship between the business and its customers.
Multiple Payment Options
Since most fashion and lifestyle stores cater to international buyers, these apps should support multiple payment options. There are times when shoppers are interested in a product but cannot shop just because they cannot pay using any of the payment options available on the app.
Product Reviews
Product reviews play a significant role in this industry as potential buyers are most likely to be influenced by the experiences of first-hand users. Therefore, the mobile app for your brand should support product reviews as the positive ones give credibility to your brand.
Analytics
Incorporation of analytics is another significant part of Android Mobile Application Development for fashion and lifestyle industry. This feature is for the benefit of business owners rather than app users as it helps them study the consumer behavior and frame business strategies accordingly. They can send personalized offers to the potential customers on the basis of their preferences and location.
All these features promise a smooth experience and hassle-free checkout process for the buyers. Also, these ensure that the app presents itself in the most attractive way. Having them integrated into the Android app for your lifestyle and fashion business is a smart way to boost online sales and win over customer loyalty.
Android Application Development India 